The Backstory Behind NOTED STYLE

About Noted Style

Noted Style was founded by interior stylist and former editor Frances Bailey (@francesfinds)—a creative who knows the power of a well-planned shoot.

For more than two decades, Frances has helped designers, brands, and publications capture imagery that tells the story of their work beautifully. She’s seen firsthand that a great shoot doesn’t just showcase design—it attracts top-tier clients, earns editors’ attention, and builds a recognizable brand.

But even the most talented designers were struggling to get the shots their work deserved.

To make the process easier, she created a simple, strategic template to help them plan every detail and maximize each shoot. That first tool sparked something bigger—Noted Style.

Today, Noted Style offers digital templates and resources that bring clarity, confidence, and structure to every shoot—helping designers plan with intention, style with focus, and capture portfolio-level imagery that gets noticed.

Frances’s clients and work have appeared in Architectural Digest, Elle Decor, House Beautiful, Veranda, Luxe, Living Etc., and more. Her styling has contributed to features on the AD100, Luxe RED Awards, House Beautiful’s Next Wave, and Trad Home’s Rising Stars.

Her mission is simple: to demystify the photoshoot process and give designers the tools to capture their hard work—beautifully and confidently.

Frances is the best in class in her work as a stylist. There is no one I would trust more to bring a vision to life. Her talent, energy, expertise, and professionalism are unmatched in the interior design industry.
— Roxanne Hanna, Founder & Creative Director, Hanna Creative Co